Biography

My professional journey began in the world of technology, large-scale transformation, and AI adoption, where I led complex initiatives across organizations operating in high-pressure environments. Working at the intersection of strategy, innovation, and execution gave me a front-row seat to what truly makes transformations succeed—or fail.

Over time, one truth became impossible to ignore:
technology is never the hardest part—people are.

As I led major transformation programs, I naturally found myself coaching, mentoring, and supporting leaders and teams through moments of uncertainty. I became deeply curious about human dynamics: how insecurity is triggered, how resistance emerges, how fear blocks performance, and how trust unlocks it. The more advanced the technology, the more essential the human dimension became.

Alongside my role as a transformation leader and technology expert, I also served as a wellness ambassador, supporting initiatives focused on wellbeing, resilience, and sustainable performance. This dual role revealed something profound: high performance without inner balance is never sustainable.

In 2022, a pivotal realization crystallized I was more passionate about people than technology. That clarity led me to pursue formal training in executive coaching, where I deepened my ability to support leaders at both the strategic and human levels. I became a certified executive coach the following year.

My exploration of the human experience didn’t stop there. Driven by a desire to understand transformation beyond the cognitive and emotional layers, I expanded into quantum healing and energetic practices, including Reiki, soul mending, and TRE. These modalities gave me a deeper understanding of how stress, trauma, and unprocessed emotions live in the body—and how healing creates space for clarity, alignment, and growth.

Creativity has also been a vital part of my journey. Through painting, dancing and theatre, I discovered powerful pathways for self-expression, emotional release, and reconnection with the inner self. Art became both a personal practice and a bridge between performance and presence.

All these paths converged into TAWAZON—a word that means balance.

Because whether in life or at work, the solution is always balance.
And because optimal, sustainable productivity emerges when high performance and wellness are not treated as opposites—but as partners.

Through Tawazon, I support individuals and organizations in restoring alignment—mentally, emotionally, physically, and energetically—so they can perform at their highest level without sacrificing their wellbeing.